Third, now that the various bonuses have disappeared, the competition from the original number of users has reached the competition of user executive list events, and many cross-functional and cross-application competition models have been formed. For example, WeChat’s biggest competitor turned out to be Douyin. The consumption on the executive list network is fixed. The "Statistical Report on Internet Development in China" pointed out that the average time spent online by Chinese netizens was 30.8 hours per week. Users who use short videos will not use executive list instant messaging software. The cross-dimensional competition model has required each enterprise to implement a refined operation model,
Not only to improve the efficiency of internal operations, but also to reduce the cost of acquiring customers. For many small and medium-sized executive list enterprises, improving internal efficiency is far from reducing the cost of customer acquisition. After all, every company is under the pressure of survival, especially when the cost of customer acquisition is gradually increasing, low-cost customer acquisition is becoming more and more important. Therefore, the executive list software that acquires customers is far more popular than the software that improves efficiency. For example, the fission and aggregation delivery platform will survive much better than the new CRM and ERP software.
However, as the competition of fission and aggregation platforms intensifies, the next step will be There will be new competition models for subdivided executive list tracks, such as fission tools in the education industry and fission tools in the new retail industry. This also determines that in the case of cutting into the B-side track, there is no way to comprehensively solve the company's problems, so it can only be tasted and cannot solve the deep-level problems of customers. Moreover, on executive list the B side, the customer does not sell a single software. The customer expects to use the methodology behind the software to help improve.